Overall OBJECTIVE of the TANGRAM project is to build and promote ADRION brand name in tourism by promoting a sustainable valorisation and integration into the tourism offer the Parks as hidden resources by an innovative governance system based on the collaboration between public and private sectors. This aim will be reached exchanging good practices in tourism management/marketing, analysing, and exploiting business opportunities within a new governance system based on a participative approach, enhancing the capacities of all relevant stakeholders in sustainable tourism management and marketing, formulating proper joint strategies and action plans for integrated management of sustainable tourism.

TANGRAM supports a sustainable tourism model through the valorization and promotion of parks and gardens, networked with major cultural and natural resources of the AI region, on the basis of jointly developed methodological tools and a new governance system based on participative approach.

A different set of the tourism product offer, based on a unique and innovative transnational model, will enrich ADRION tourist offer and facilitate tourism flows especially during medium seasons, stimulate the SMEs competitiveness, improve public and private transnational cooperation among actors along the tourism value chain and help improve the living conditions of the local population tested with pilot actions.